Fly Fishing Insider Podcast
Rock Treads are a traction system for wading boots, and Forest Rogers is the CEO and owner of Rock Treads Company. Rogers explains why research and development has to happen before a product launches, and he applies that standard to the traction system Rock Treads sells for wading boots.
Forest Rogers is the CEO and owner of Rock Treads Company, maker of the traction system for wading boots.
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What are Rock Treads?
Rock Treads are a traction system for wading boots, made by Rock Treads Company. The system is well known among anglers who wade, and Forest Rogers is the CEO and owner of the company behind it.
Why does R&D matter before launching a product?
Forest Rogers argues that research and development belongs before a product launch rather than after. Rogers treats that development work as the step a gear company cannot skip, and he speaks to it as the person responsible for Rock Treads Company.
Who runs Rock Treads Company?
Forest Rogers is the CEO and owner of Rock Treads Company. Rogers speaks about the business from the top, including what bringing a wading boot traction system to market taught him about product development.
Key takeaways
- Rock Treads is a traction system for wading boots.
- Forest Rogers is the CEO and owner of Rock Treads Company.
- Rogers puts research and development ahead of a product launch.
