Fly Fishing Insider Podcast
Michael Willy is the CEO of Vannkriger Fishing Products. Willy describes the current product line, what makes his packs among the most unique in fishing, and how a positive attitude keeps him pushing his company against much bigger brands in the same market. Willy also covers a new apparel line and the brand's direction.
Michael Willy is the CEO of Vannkriger Fishing Products.
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What makes Vannkriger fishing packs unique?
Michael Willy explains what sets Vannkriger packs apart from other fishing packs on the market. The packs are the product Willy points to as the most distinctive thing Vannkriger makes.
How does a small brand compete with big fishing companies?
Michael Willy says a positive attitude is what keeps him going against much bigger brands in the same market. Willy pushes Vannkriger forward rather than trying to match larger companies on their terms.
What is next for Vannkriger Fishing Products?
Michael Willy talks about a new line of apparel and where the Vannkriger brand is heading. The apparel line sits alongside the existing pack products.
Key takeaways
- Michael Willy is CEO of Vannkriger Fishing Products.
- Vannkriger packs are the brand's most distinctive product.
- Willy competes directly with much bigger brands in the same market.
- A new apparel line is part of the brand's direction.
