Fly Fishing Insider Podcast
Russ Miller of Umpqua walks back through the rich history of the brand, the roadblocks Umpqua faced, and the troubles the company overcame. Russ Miller also explains how new flies get added to the Umpqua catalog each year at a fly show, where the world's best tiers gather in a room and show their best patterns.
Russ Miller represents Umpqua and walks through the brand's history in the fly business.
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How does Umpqua choose new flies for its catalog?
New flies are added to the Umpqua catalog each year at a fly show. The world's best tiers gather in a room and show their best flies, and the selections come out of that room.
What roadblocks has Umpqua faced?
Russ Miller touches on the roadblocks Umpqua has run into and the troubles the brand has overcome. The company's history includes stretches that were not smooth.
What is Umpqua's history?
Russ Miller takes listeners back through the rich and vibrant past of Umpqua across 47 years in the fly business. That history covers both the growth and the setbacks.
Where is Umpqua headed next?
Russ Miller lays out what the focus of Umpqua will be over the next few years. Russ Miller also covers what the company is doing now to reach that goal.
Key takeaways
- Umpqua has 47 years of history in the fly business.
- New catalog flies are selected at a fly show.
- The world's best tiers show their patterns in one room.
- The brand has overcome real roadblocks along the way.
- Russ Miller lays out Umpqua's focus for the next few years.
