Fly Fishing Insider Podcast
Noel Fox is co-owner of Hook & Vice, a British Columbia fly fishing clothing brand known for its lucky hats. Noel Fox describes the mission and philosophy the company practices, the creative projects Hook & Vice has in production, the brand's goals going forward, and how Hook & Vice supports fly shops in BC.
Noel Fox is the co-owner of Hook & Vice, a British Columbia fly fishing clothing brand.
Also on Apple Podcasts · Spotify · YouTube
What is Hook & Vice?
Hook & Vice is a well known British Columbia fly fishing clothing brand, best known for its lucky hats. Noel Fox is co-owner of Hook & Vice.
What is the Hook & Vice company philosophy?
Noel Fox describes the mission and philosophy that Hook & Vice owns and practices day to day. That philosophy shapes how Hook & Vice runs as a business rather than sitting on a wall.
What projects is Hook & Vice working on?
Noel Fox covers the creative projects Hook & Vice is producing at the moment. Noel Fox also lays out the goals the brand is working toward going forward.
How does Hook & Vice support fly shops?
Hook & Vice backs fly shops in British Columbia, and Noel Fox explains how that support works. Shop support is part of how the brand operates in its home region.
Key takeaways
- Hook & Vice is a BC fly fishing clothing brand known for lucky hats.
- Noel Fox is a co-owner of Hook & Vice.
- The company runs on a stated mission and philosophy.
- Hook & Vice has creative projects in production.
- The brand supports fly shops in British Columbia.
