For Guides · Lodges · Outfitters
FFIP isn't another booking platform taking a cut of every trip. It's a flat, low annual fee that puts your operation in front of a dedicated fly fishing audience and every inquiry books direct with you. No commission. Ever.
See Plans: Starting from $297/yr Watch the 40-Second ExplainerFFIP explained · 40 seconds
Already run a booking tool?
Keep it. FFIP doesn't replace your calendar or your checkout. It adds the audience.
The problem
Marketplaces take a cut of every trip
10-30% of each trip booked through the platform, every season.
The FFIP way
One flat fee a year
$0 commission
Same fee whether you book 2 trips or 200.
The math
Commission you skip pays for it
At 15% marketplace commission, that's when the commission equals a full year of FFIP.
What you get
Built in days. Working all year.
Page, articles and listing go live within several days of purchase, with your FFIP Certified badge, media kit and social kit.
The short answer
Most guides and lodges already run a booking tool (like The Flybook) and many list on marketplaces (like FishingBooker or Guidesly). Those tools handle the calendar or sell the trip, and charge monthly or per booking to do it. FFIP does the part they don't: a year of editorial exposure across our website, email list and social channels, for one flat fee that's often less than the commission on three or four guided days.
Pick your plan
Every plan gets the full FFIP package. What changes is who it is built for, what your page leads with, and the math that pays for it.
Put your name in front of anglers who already want to hire a guide.
You: your story, your boat or wade program, your waters and the day trips you run.
Tap the inquiry button and ask about a specific day.
See one live: Dinsmore Fishing Charters
Fill weeks, not days, with guests who book the whole stay direct.
The stay: rooms, meals, guiding, species, season and what a week at your lodge looks like.
Ask for dates, availability and package pricing.
See one live: Katmai Trophy Lodge
One listing for the whole operation: your guides, your shop, your water.
The operation: your guide team, fly shop or gear, logistics and the waters you cover.
Ask about guided days, gear or a full trip plan.
See one live: Steve Dally Outfitters
Questions first? Read the Guides, Lodges & Outfitters FAQ or contact Christian directly.
Break-even uses a typical 15% marketplace commission. Annual plans auto-renew for 12 months; cancel anytime before renewal. See FFIP Certified Terms. Certification is subject to Christian's review of your operation.
How it works
Choose Guide, Lodge or Outfitter and check out in the FFIP shop. One flat annual fee, no commission, ever.
Your story & waters, your tactics, your species & flies. We email them right after purchase, and you can get a head start from the plan page.
Your partner page, directory listing and 3-article series, with every link to your website tracked. Christian reviews your operation personally before it goes live.
Inquiries go straight to your inbox. You quote, book and get paid your way. Renews yearly; cancel anytime before renewal.
More detail in the Guides, Lodges & Outfitters FAQ.
Side by side
FFIP Listing
Marketing & exposure partnership
$297/yr
Guide · $597/yr lodge or outfitter
The Flybook
Booking & operations software
Starting from $588/yr
Starting from about $49/mo subscription
FishingBooker
Booking marketplace
10-30% per trip
Most-booked captains choose 15-20%
Guidesly
Booking marketplace + guide tools
~10% per trip
Per booking via its sites
Yearly cost by number of full guide days booked through each channel, at a $550 day rate.
Competitor pricing from publicly available sources as of October 2026 (Capterra listings for The Flybook; FishingBooker Help Center; Guidesly Help Center). Pricing changes; confirm current rates with each provider. Chart is illustrative at a $550 day rate. FFIP is designed to run alongside these tools, not replace them.
The math
Commission is charged on every trip, every season. FFIP is one flat fee a year. These are median published full-day rates from more than 160 guide services' own websites, for one or two anglers, with the full days of 15% commission it takes to equal FFIP Guide ($297):
Path 1 · Commission you don't pay
Path 1 · Commission you don't pay
Path 2 · What one direct booking earns
Path 2 · What one direct booking earns
The bottom line: a single direct-booked guide day (or a fraction of one lodge guest) pays for a full year of FFIP. Everything after that is profit you keep.
Run your own numbers
Your numbers stay in your browser. Estimates only; results depend on your bookings.
A good client doesn't fish with you once. They come back next season, bring a buddy, book the spring and fall trips, and send their friends. On a marketplace, you pay commission on that client again and again. Through FFIP, they found you once, and every return trip is 100% yours.
Tip at 15% is the low end of the 15-20% norm most fly shops recommend; trip costs of $150 are an example (a Madison River vehicle shuttle alone runs about $40); lodge margin of 20% is an assumption, so use the calculator with your own numbers. Rates are medians of published prices on operators' own websites, gathered October 2026 (wade, float and boat trips; trout, bass, musky and saltwater inshore/flats; lodge packages from US, Bahamas and Belize lodges). Commission shown at 15%, the mid-range most-booked captains choose on FishingBooker. Your rates and results will vary.
Where you show up
Your FFIP Certified badge, a press release and a blog post for your own website that links back to your FFIP page, plus a social kit for sharing your listing.
Your own partner page on ffipodcast.com, a standing spot in the filterable Certified Guides & Lodges directory, and a 3-article series written about your waters, tactics and species, content that keeps working in search for years.
620K+ Google search impressions in the last 12 months. Every FFIP page is built to rank in Google and get cited by AI assistants like ChatGPT and Perplexity when anglers ask "who should I fish with in…?"
Our list of 10,000+ subscribers is fly anglers who opted in to hear from us.
12.9K Instagram followers, 25K+ monthly Pinterest views, 500+ videos on YouTube, plus our Facebook page.
A one-click inquiry button on your page emails leads straight to you. No middleman, no platform messaging, no booking fee; you close the trip your way.