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Episode 40 - Kate Williams, CEO - 1% For the Planet.

Episode  40 -  Kate Williams, CEO - 1% For the Planet. - Fly Fishing Insider Podcast episode artwork

Fly Fishing Insider Podcast

1% For the Planet is a nonprofit focused on the environment and climate, founded by Yvon Chouinard and Craig Mathews in 2002. Member brands and companies pledge one percent of annual sales to environmental causes, and the organization has directed $225 million to date. Kate Williams serves as CEO of 1% For the Planet.

Kate Williams is the CEO of 1% For the Planet, a nonprofit focused on the environment and climate.

Also on Apple Podcasts · Spotify · YouTube

What is 1% For the Planet?

1% For the Planet is a nonprofit organization focused solely on the environment and climate. Brands and companies join 1% For the Planet and give back a total of one percent of their annual sales.

Who founded 1% For the Planet?

Yvon Chouinard and Craig Mathews founded 1% For the Planet in 2002. The organization has grown since then to include many brands and companies across industries.

How much has 1% For the Planet raised?

1% For the Planet has raised $225 million to date through member companies giving one percent of annual sales. That total comes from the pledge itself rather than from donations solicited separately.

What is the 1% For the Planet podcast?

Kate Williams talks about the 1% For the Planet podcast, Planet Service Announcement. Kate Williams also lays out the goals and mission the organization is carrying forward.

Key takeaways

  • 1% For the Planet is a nonprofit focused on the environment and climate.
  • Yvon Chouinard and Craig Mathews founded 1% For the Planet in 2002.
  • Member companies give one percent of annual sales.
  • $225 million has been raised to date.
  • The organization produces a podcast called Planet Service Announcement.

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